Tuesday, April 01, 2014

How to tell the difference between a song and a jingle

The line between song and commercial jingle is so blurred it's hard to see straight anymore. Songs sound like jingles, are picked up by agencies and used as jingles, and then what are they? And what was the motive for making a song sound that way?

Advertising is one of the last lucrative economic resources for beleaguered bands. It's expensive to be in a band. Here's just a few of the costs of being an independent musician: rehearsal space rental, instrument purchase, parts and repairs, recording, engineering, and production costs, plus time—time to write, rehearse and perfect the craft. If bands are purposefully (or subconsciously) nudging their material into anthemic major-chord peppy jingle territory—who am I to complain?

Because everything sounds like a commercial now.

Fitz And The Tantrums - The Walker

Song or Jingle? Here are your clues:
1.) "City of Angels" reference.
2.) Verse, chorus and bridge are all ear worms.
3.) Song can be easily broken into anthemic 30-second chunks.
4.) There is much whistling.
5.) There is walking in the streets in the official video.

And here we have it: Ellen DeGeneres' Oscars® Trailer.

Brought to you by whatever the hell this is.

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