Mad Men season 3 promo

It's a rehash of last season and the new season doesn't start until AUGUST. Must AMC punish is so?

To reiterate:

"Well, if it isn't the man in the gray flannel suit." (face punch)
"And I KNOW you're having an AFFAIR."
"I put this deal together."
"I want you to be my wife."
"I had your baby."
"Gasp!"
"You're not Don Draper."
Scree!
"Gasp!"
"You have LOST your mind!"
"I'm pregnant."
"Move forward."

When I was a Web content provider, we NEVER had dialogue like this around the office. I can't wait for the dramatics to start up again in August.